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Timeline

  • 1990
    After 10 years running his own plumbing business, Geoff Wallace establishes Plumbline, a retail bathroom showroom in Jarden Mile, Ngauranga, offering a full range of bathroom products as well as bathroom design & installation services.
  • 1996
    Plumbline begins importing its own products from the UK from companies such as Twyfords, Royal Doulton and Shaws with a focus on traditional design. At the same time, the company moves into new premises in Victoria St, Petone and changes direction to distribute its products nationwide through bathroom retailers and plumbing merchants.
  • 1998
    The first Plumbline catalogue titled ‘A Fresh Start’ is released to the market featuring a niche range of traditional bathroom products and includes the launch of solid timber bathroom furniture designed and manufactured in New Zealand.
  • 1999
    Plumbline opens a boutique bathroom showroom in Onehunga Mall, Auckland and works with leading designers and clients to supply some of the most luxury properties of New Zealand.
  • 2000
    After visiting an international trade show, exciting new Italian brands such as Catalano and Ponsi are added to the Plumbline portfolio introducing more modern, innovative and fashionable products.
  • 2001
    Plumbline’s famous ‘Blue Book’ is released which quickly becomes one of the most popular and well-known bathroom catalogues in the market.
  • 2002
    Plumbline moves into new premises in Fitzherbert St, Petone with larger warehousing and office facilities and some of Geoff’s family join the business.
  • 2004
    Two new concept showrooms are opened in Auckland and Wellington to showcase the expanding product range. Own brands Progetto and Sistema are launched to the market with industry leading bathroom furniture, tapware and sanitaryware.
  • 2008
    Plumbline moves again to larger premises in Kenepuru Dr, Porirua.
  • 2009
    Plumbline’s all new 270-page catalogue is released to the market with hundreds of new products.
  • 2012
    A stunning new showroom opens in Newmarket, Auckland. Italian brands Fantini, Nicolazzi and Fontealta are launched.
  • 2014
    Plumbline receives a fresh make-over with new branding. Exclusive distribution rights are awarded for sought-after brands Falper & Avenir.
  • 2016
    The new Buddy tapware collection is designed and launched with 12 finish options.
  • 2017
    A specialist division of the business is set up for Made-To-Measure products.
  • 2018
    Plumbline moves into the purpose-built new Head Office & Distribution Centre in Wellington.
  • 2019
    The new Wellington Showroom is officially opened and Concrete Nation, Claybrook & Axent are launched.
  • 2020 - 2021
    Life moves online due to the pandemic and Plumbline quickly adapts by offering a 3D virtual tour of the showrooms and online shopping.  The fluted Forma vanity is launched with 13 colour options.